The series "Who Cares?" portrays brilliant individuals who have each created an innovative organization capable of not only changing the society around them, but also generating enough social impact for these ideas to become public policies implemented in various parts of the world.

A series that, through each of its characters, scours the world in search of magnificent people who offer simple solutions to the most serious issues that deeply affect us.

Based on the success of the feature film of the same name, released in Brazilian cinemas in 2012 and winner of several international awards, including Best Documentary at the DOC Miami International Film Festival 2012, Audience Award for Best Feature-Length Documentary – 27th Washington, DC International Film Festival 2013, Best Feature-Length Documentary – International Film Festival for Environment, Health, and Culture 2013 – Indonesia, among others, this television series will portray thirteen of the country's leading social leaders, discussing their work, what it means to be a social entrepreneur, and, most importantly, showing that there are creative and viable ideas being applied to create a better world.

Documentary series.

2017, HD, 13 x 30 minutes.

Directed by: Mara Mourão.

A co-production of Grifa Filmes and Mamo Filmes.