Who Cares presents several (happy) stories about social entrepreneurship. Interviewees include Muhammad Yunus (Nobel Peace Prize laureate) and Bill Drayton (founder of Ashoka). The documentary brings together the most important figures in the social sector worldwide; filming took place in seven countries.

 

The film Who Cares had its commercial premiere in theaters in April 2012 in São Paulo and Rio de Janeiro. It was subsequently shown in other major cities across the country. It was screened at 29 international festivals, receiving 6 awards for Best Documentary. Among the most important are:

Washington DC international Film Festival – Washington DC

DocMiami international Film Festival – Florida

International Film Festival for Environment, Health, and Culture 2013 – Indonesia

It was also displayed at the Palácio do Planalto (Presidential Palace) and received a letter of recommendation from UNESCO.

Feature-length documentary.

2012, HD, 93 minutes.
Directed by: Mara Mourão.
Support: UNESCO.
Distributor: Imovision.
Screenings: Cinemas in Brazil (2012), Harvard Business School (USA), ETHOS Conference (São Paulo), Rio+20, Palácio do Planalto, Sustainable Day, Greenfest (Portugal).

Associate Producer: Gullane Filmes.

A co-production of Grifa Filmes and Mamo Filmes.