The utopian vision that originally drove Social Media networks like Facebook and Twitter to create a global community has met some dramatic challenges recently. Social Mediahave increasingly become a source to spread terrorist propaganda, and radicalize opinions that have had decisive effects in national elections and political processes all over the world.
Political and social pressure has grown to censor hate speech, and controversial content, but the rules, criteria and processes by which companies curate their content is one of the best-kept secrets in Silicon Valley.
The Cleaners uncovers this inner system of content moderation for the first time. While the policies are written up in the head quarters of Silicon Valley the ultimate decision on the “suitability” of what will remain and what will be deleted must be made by a human being, usually an employee of an off shore outsourcing company.
The global headquarter for content moderation is Manila in the Philippines, where tens of thousands of young people are employed as “digital scavengers” to moderate thousands of troublesome images and videos in 10 hour shifts. By following five content moderators in Manila we understand the complexity of their work, and we see how the decisions in a remote place like Manila can affect personal lives, and political processes globally.
Winner of Silver George Award for Best Documentary Film at Moscow International Film Festival (April 19 – 26, 2018)
Winner of Human Rights Film Award at International Film Festival and Forum on Human Rights in Geneva (2018)
Official Selection at Sundance Film Festival in Utah, USA (Jan 24th – Feb 4th, 2018)
Official Selection at International Film Festival Rotterdam (February 2018)
THE CLEANERS looks at how the utopian dream of a global community that launched Social Media has become a nightmare of cultural division – spreading fake news, influencing elections, fostering racial hatred and fueling the militant radicalization of thousands throughout the world.
Making use of the state-of-the-art technology, this real scientific-adventure documentary follows a group of the most renowned scientists as they plan and set off for a major expedition within a still unexplored part of the Amazon jungle, in search for new species.
Who Cares? – the series
Based on the success of the internationally award-winning feature documentary Who Cares?, released in 2012, we created this documentary television series focused on Brazilian social entrepreneurs.In this series, we present to the audience projects which cause significant and positive social impact, leading the public to understand the importance of the social work, its challenges and motivations, always highlighting solutions rather than problems.